The popular competition reality TV show “Lego Masters” has been acquired by Tokyo Broadcasting System (TBS) for adaptation in Japan, marking the 19th deal for the format represented by Banijay Rights and the third in Asia.
Production is currently underway for the Japanese version of the show, where pairs will compete against each other to impress judges with their innovative designs and brick builds.
Aso Kunihiro, the producer at TBS, expressed excitement about working with Banijay Rights and learning about the production of the show, as well as delving into the creative essence behind it. Rashmi Bajpai, EVP Sales Asia at Banijay Rights, who negotiated the TBS deal, described:
“Lego Masters is a masterstroke of a global format that continues to provide uplifting viewing to audiences worldwide.”
Originally created by Tuesday’s Child Television and the Lego Group, Banijay Rights holds the global distribution rights for the format and finished tape of the show. Local adaptations of “Lego Masters” have previously aired in South Korea by MBC and in China by Shenzhen TV. The format is also set to be produced by TV Markiza in Slovakia and TV Nova in the Czech Republic, following other successful versions in Europe, the U.S., and Australia.
Michael Ebbesen, GM of Lego Japan says:
“We are so excited that families in Japan will have an opportunity to enjoy this global phenomenon. ‘Lego Masters celebrates Lego building at its very best – creative, ingenious, great teamwork, and lots and lots of fun. We are looking forward to inspiring Japanese builders of all ages”.
