Ted Lasso achieved success in Season 3. Samba TV reported that 870,000 U.S. households viewed the first episode of the new season within four days of its debut on a streaming service, an increase of 59% from the 546,000 households Samba counted for the earlier season premiere.
Samba TV’s panel of 3 million terrestrial TVs, weighted to the U.S. Census, gives a fairly good picture of the premiere’s performance. This does not take into account mobile viewership since Samba TV does not factor in this data. In comparison, Nielsen’s panel is only 45K homes—nearly 100 times smaller than Samba TV’s.
Apple TV+ has not released any data regarding Ted Lasso viewership, or that of any of its other series. However, they have stated that Season 2 achieved the platform’s biggest premiere day, largest opening weekend and highest debuting ranking across all movies and series. No report on Season 3’s performance has been mentioned, suggesting it may not have done so well. Unfortunately, further details are not available at this time.
Ted Lasso series has been well-received, with its third season opener achieving the highest viewership for any Apple TV+ original series in the past year. Additionally, audiences from the U.S. helped exceed season two’s numbers by more than 50%. According to Samba TV’s Senior Vice President Dallas Lawrence, while it is a good sign of things to come, sustaining viewership and audiences of other content will be key for Apple in the long-run. Despite achieving large single-season viewership and big increases in year-over-year new viewers, Ted Lasso was the most-viewed show on Apple TV+ by people who watched one programme on the platform in late 2022. Achieving a ‘hattrick’ involving intense engagement across different content will be what Apple needs or ‘thinks’ they can achieve with Lasso.
After the events of its second season, in the third season of Ted Lasso, AFC Richmond is at the bottom of the Premier League standings and being criticized by the media.
